TV This Week: Life OK and Sony Entertainment unaffected by IPL this week

As the top six GECs contend with the ongoing IPL fever, two channels viz. Life OK and Sony Entertainment Television have stood their ground and gained 6 million GVTs and 27 million GVTs respectively in week 20 of TAM television ratings. Star Plus lost 52 million GVTs and the steep drop has led the channel to once again fall below the 700 million mark. Zee TV maintained stability in its viewership while Colors and SAB ratings dipped considerably this week. With Colors steadily losing viewership the channel is now inching closer to Life OK as per viewership data sourced from TAM subscribers for Week 20, 2014 (May 11  – May 17 ) for CS 4+, HSM markets.

Detailed below is the data of the GEC’s performance this week with previous week’s figures enlisted in the brackets:

Star Plus at the top of the GEC chart witnessed a considerable drop in viewership this week to record 680,792 million GVTs (gross TV viewership in million) as against 732,585 million GVTs recorded last week.

Zee TV which continues at 2nd position did not register much change in its ratings this week as it recorded 394023 million GVTs (last week 394786 GVTs).

Colors, is steadily losing viewership but remains at no. 3 position.  The channels ratings plunged further as it recorded 367,024 million GVTs as against last week’s 375,641 million GVTs

Life OK steady at no. 4 gained viewership in week 20 as the channel registered 353,689      million GVTs (last week 347,802 million GVTs).

Sony Entertainment Television picked up viewership as improved ratings helped the channel record 312,921 million GVTs (last week 286202 million GVTs).  The channel remains in the 5th position

SAB TV continues to be in 6th spot but viewership of the channel dropped marginally as it recorded a score of 258,013 million GVTs (268,051 million GVTs) in week 20

Following is the market-wise program performance of Hindi Movie channels in Wk 20 2014:

Z Cinema viewership dropped as it recorded 185199 GVTs as against last week’s 189889 ; Sony Max ratings plunged to  register 445130  GVTs (540911 GVTs) ; &pictures this week recorded 88,326  GVTs (88,319 GVTs) ; Movies OK ratings dipped this week as it registered 133,665         GVTs (132,426 GVTs) ; UTV Movies lost eyeballs as it recorded  76251 GVTs (80,633 GVTs) and Star Gold viewership registered an increase as it recorded  217742  GVTs as against last week’s 189819 GVTs.

Following are the weekday/weekend toppers on the various channels:-
 

Star Plus
Diya Aur Baati Hum on Star Plus scored 9484 TVTs this week (10525 TVTs). Saathiya Saath recorded 9791 TVTs (8507 TVTs).  Epic series, Mahabharat lost eyeballs as it garnered 5963 TVTs this week (6324 TVTs). Yeh Rishta Kya Kehlata Hai fetched 6275 TVTs (7257 TVTs).  Saraswati Chandra garnered 5842 TVTs (last week 5013 TVTs). Veera clocked 5348 TVTs (last week 6385 TVTs) and Pyaar Ka Dard Hai on the channel fetched 5569 TVTs (last week  6294 TVTs).

Zee TV
Jodha Akbar ratings improved this week as it recorded 8948 TVTs (last week 8450 TVTs) ; Do Dil Bandhe Ek Dori Se recorded 4661 TVTs (last week 4328 TVTs) ; Doli Armanon Ki registered 3195 TVTs (last week 2869 TVTs) ; Qubool Hai recorded 3574 TVTs (last week 3765 TVTs) and DID Li’l Masters 3 recorded 3337 TVTs this week as against last week’s score of 3376.

Colors
Reality show Fear Factor - Khatron Ke Khiladi ratings registered a steep fall and recorded 4923 TVTs in week 19 (6570 TVTs). So also the case with Comedy Nights with Kapil which recorded 6923 TVTs (last week 7198 TVTs ) ; Beintehaa ratings improved as it registered 3403 TVTs (3351 TVTs) ; Uttaran recorded 3648 TVTs (3254 TVTs ), Bani – Ishq Da Kalma recorded          2274 TVTs (last week 2212 TVTs) and Sasural Simar Ka registered 3679  TVTs ((last week 3904 TVTs)

Life OK
Tumhari Pakhi recorded 2391 TVTs (2489 TVTs); Ek Boond Ishq – 2383 TVTs (2316 TVTs), Savdhan India -2395 TVTs (2603 TVTs) ; Adventures of Hatim –2498 TVTs (last week 2403 TVTs) and Shapath -2614 TVTs (last week 2533 TVTs) and Mahadev recorded1739 TVTs (1715 TVTs)

Sony Entertainment Television
CID recorded 3300 TVTs (3038 TVTs) ; Maharana Veer Pratap – 3222 TVTs (2697  TVTs), Ek Nayi Pehchan- 1192 TVTs (1071 TVTs), Encounter – 1313 TVTs (1288 TVTs); Crime Patrol registered 2090 TVTs as against 2281 TVTs last week and  Entertainment Ke Liye recorded 2698 TVTs

SAB TV
Taarak Mehta ka Ooltah Chashma gained viewership this week as it registered 5585 TVTs (last week 5198 TVTs) ; Chidiya Ghar –2138 TVTs (1952 TVTs); Lapataganj recorded1429       TVTs (1360  TVTs) & Bal Veer recorded 2597   TVTs (2774 TVTs).

On ‘Results Day’ the Hindi news channels held strong hold in the hinterlands garnering decent number. Topping with list was ABP News registering 42739 GVT’s in the Hindi Speaking Market (HSM), followed by Aaj Tak which recorded 24280 GVT’s. Then came India TV which registered 31635 GTV’s and the fourth spot was given to Zee News which recorded 19689 GVTs in the HSM. Sources say, though India TV sat on the third spot, it has managed to effectively reach the ‘costliest-to-reach’ market in the Hindi speaking region thus having a better reach than competitors.

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment