TV this week: Sony picks up this week; SAB takes a plunge
Week 45 of TAM, 2013 does not indicate much change in the top three positions of the Hindi GEC chart though a shuffle of positions is apparent among the last three rankings of the list. The dance reality show, Nach Baliye Season 6 on Star Plus which opened at 6034 TVT has helped the channel’s ratings to surge ahead and maintain its lead in the first position. The channel has once again widened the gap with Colors which has added viewers and is stable in no.2 position. Life OK has notched up to return to no.4 position while Sony that gained maximum viewership this week has pushed its way up the list to take the 5th spot. On the other hand SAB TV ratings took a nosedive from previous week’s scores and is back again to its 6th position this week as per TVT data sourced from TAM subscribers for Week 45 (November 3 - November 9) for CS 4+, HSM markets.
Following are the detailed GVT’s recorded by the Hindi GECs this week: Star Plus has once gained viewership to lead among the GECs and recorded a score of 536270 GVTs (486066). In second place is Colors which registered a score of 486423 GVTs (463778). In contrast to last week this week Zee TV lost eyeballs and the channel’s viewership dipped to record 428610 GVTs (434987) and continues in the 3rd spot. A gain in viewership has now brought Life OK to 4th position with the channel registering a score of 344624 GVTs (323897). Sony, has overtaken SAB TV this week to be in the 5th position with a noticeable rise in its ratings and has recorded 341054 GVTs (299964). Meanwhile SAB TV ratings dipped substantially from last week’s ratings and recorded 310534 GVTs (337099) thus bringing the channel to the 6th position in week 45 of TAM. This week Sahara One viewership dropped marginally to register a score of 31549 GVTs (31647) and continues to remain at the bottom of the chart.
Now moving on to the ratings of the most watched shows on the Hindi GECs:
The two most popular shows on Star Plus, Diya aur Baati Hum and Yeh Rishta Kya Kehlata Hai both gained viewership this week to register 10921 TVTs (10155) and 7039 TVTs (6986) respectively. Pyar Ka Dard Hai viewership remained stable as it registered 7754 TVTs (7752) while the most watched serial Saath Nibhana Saathiya ratings increased marginally to record a score of 7518 TVTs (7509). The epic series Mahabharata gained eyeballs as it recorded 5475 TVTs (5041) and not much change was seen in the ratings of Saraswati Chandra which registered 4896 TVTs (5111) in week 45. Indian Television Academy Awards (ITA) aired on on 3rd November, recorded 3,192 TVTs.
The increasing popularity of reality show Bigg Boss 7 on Colors has helped the show gain marginally this week and has registered 5133 TVTs (5024) while long running series Balika Vadhu ratings increased this week to record 7581 TVTs (7080). Meanwhile a marginal rise in viewership led Madhubala - Ek Ishq Ek Junoon to record 4594 TVTs (4441). This week Uttaran ratings dipped and registered 3690 TVTs (4299) and similarly Comedy Nights with Kapil too registered a huge increase in its ratings and garnered a score of 7357 TVTs (6631). Meanwhile Bani - Ishk da Kalma lost eyeballs and registered 3910 TVTs (4125) and the new offering ‘24’, on the channel which is gaining popularity garnered 3222 TVTs (2755) in week 45 of TAM 2013.
Zee TV’s historical show Jodha Akbar has notched up to record a score of 8989 TVTs (8101) While the fictional series Qubool Hai ratings dipped to record 5397 TVTs (5625) . Pavitra Rishta ratings picked up with a score of 4345 TVTs (4235). Viewership of drama series Do Dil Bandhe Ek Dori Se is on the rise and has garnered 5159 TVTs (4870). The recently launched Dance reality show DID 4 viewership registered 5550 TVTs (3854) for the mega audition on Saturday but witnessed a sharp fall in viewership as it registered 3806 TVTs (6519) on Sunday. The new comedy offering on the channel Bh se Bhade has once again lost viewership this week and registered 1735 TVTs (2139).
The popular mythological series Mahadev on Life OK continues to lead in this genre but saw a drop in its ratings as it recorded 3073 TVTs (4183) in week 45. Ratings of Do Dil Ek Jaan too dipped to register 1438 TVTs (1526). The other offerings on the channel, namely, Savdhan India picked up marginally to register a score of 2730 TVTs (2509) and ratings of Shapath, a favourite now with viewers has increased to register 3418 TVTs (3172). Meanwhile among the new shows on the channel Ek Boond Ishq recorded 2528 TVTs (2620) and Mallika Sherawat’s, The Bachelorette India too is grabbing eyeballs and has garnered 2710 TVTs as against last week’s 2073 TVTs.
The long running crime series CID on Sony Entertainment Television witnessed a huge surge in its ratings and recorded a score of 5501 TVTs (4317) this week. Crime Patrol too followed suit and registered a score of 4284 TVTs (3818). Minimal change was seen in the ratings of historical show Maharana Pratap which registered 2668 TVTs (2771). Bade Ache Lagte lost viewership as it registered a score of 1871 TVTs (2242) while latest addition on the channel viz. Nandini saw an increase in its ratings this week and recorded 972 TVTs (831). The most watched show KBC on the channel has picked up once again and garnered 4029 TVTs (2436) and the new horror flick on the channel lost eyeballs as it registered 1583 TVTs as against last week’s score of 2544 TVTs in week 45 of TAM.
Fiction show on SAB TV, Taarak Mehta Ka Ooltah Chashmah remains the undisputed channel leader but viewership dropped as the show recorded a score of 7135 TVTs (7637) in week 45. Chidiya Ghar too lost points to record 2836 TVTs (3645). Lapataganj on the channel registered a score of 1894 TVTs (2354) and Baalveer viewership dipped marginally to register 2375 TVTs (2391) this week.
Most movie channels picked up in their ratings this week: Zee Cinema viewership increased and registered 218568 GVTs (210728), Star Gold ratings too saw a huge gain and garnered 217861 GVTs (175245) . Ratings of Movies OK saw an improvement and recorded 138425 GVTs (120183). The increased viewership of movie channel &pictures too followed suit to record 71225 GVTs (57589). Meanwhile the ratings of Zee Anmol took a sharp plunge and registered 41776 GVTs (50827) and Max saw a marginal rise in its ratings to register a score of 197869 GVTs (182588) as per data recorded in week 45 of TAM, 2013.