TV This Week| Times Now back to Number 1 while India Today takes a dip

BARC India rolls out it week 23 data (June 6-12)of the English News genre which has India Today ratings dipping while Times Now is back to its position as the Number 1 News Channel.

According to BARC data the gross TVTs of Times Now has doubled from 192 TVTs on week 22 to 345 TVTs on week 23.

The rebranded India Today has lost grounds with a big dip in ratings.The ratings fell to 129 TVTS in week 23 from 285 TVTs on week 22.

NDTV rating has seen a substantial rise from 68 TVTs on week 22 to 75 TVTs on week 23.IBN ratings too have increased. The increase is from  33 TVTs on week 22 to 50 TVTs on week 23.

Commenting on the performance of the Channel this week and coming back to its earlier position Arnab Goswami, President-News and Editor in Chief, Times Now and ET Now said, “My experience has been that leadership is built by doing the news, not by negative marketing campaigns. Each time someone mocks or apes us, our viewership grows. There is a big lesson in this fact. Besides the massive public response to our Lalitgate expose matches the growing number of our viewers. Four smaller channels don’t match up to TIMES NOW. I think it is time for the smaller channels to realise that aping the leader or spending a lot of money mocking the leader is futile”.