TV this week: Zee gets 233 GRPs; regains # 2 position

As the IPL fever comes to an end, Week 22 of TAM 2012 has recorded some interesting changes in the Hindi General Entertainment space. Zee TV has once again strengthened its position at No 2 as it garnered 233 GRPs this week (last week 218).
Dance India Dance Little Masters which gained a 5.03 TVR this week, has consistently helped Zee in boosting up TRPs. Commenting on this Ashish Golwalkar- Head, Non-fiction programming, Zee TV said, “ We had full conviction in the second season of Dance India Dance Little Masters especially after the first season met with such an overwhelming response. It is the sheer brilliance of the talent and the innocence coupled with the playful spirit of the children that instantly strikes a chord with the audiences. The success of the show proves once again that it is true talent and not just star power that scores on television.”
Colors is at the third position this week with 221 GRPs. Colors’ recently launched fiction show ‘Madhubala’ has managed to grab eyeballs with an average 2.8 TVR within the first week of its launch and thus Colors remained the largest gainer of the week as it added 20 GRPs (last week 201).
Sony Entertainment Television is at the fourth position in Week 22, with a decline of 14 GRPs. Sony recorded 205 GRPs this week (last week 219).
Star Plus once again reigned the TRP charts with 272 GRPs (last week 266).
SONY SAB managed to gain a few TRPs as it secured the fifth position. It recorded 121 GRPs (last week 115).
Life OK gained 112 GRPs this week (last week 113). Sahara One recorded 42 GRPs (last week 41).

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