TV this week: Zee TV crosses 250 GRP mark
Zee TV does it again. They have once again crossed the 250 mark and continue to surge ahead in the Hindi GEC domain. The TAM data for week 28’12 has confirmed this.
Zee TV is number one in the weekend prime time properties with 59 GRPs (19-23.30 hrs). DID L’il Masters and Fear Files are growing stronger by the week on the weekend shows. These two shows have helped the channel to cross the 250 mark.
However Star Plus continues to remain at the top.
According to key highlights week 28’ 12 Zee is number two in the Hindi GEC space with 253 GRPs. Also on par are Sony and Colors who have registered growth in week 28 (July 8-July 14) of TAM 2012. There has been no change in the pecking order in this week. Now with 155 GRPs in primetime Zee TV is on par with Star Plus with 156 GRPs.
Zee is also number one amongst males in the 15+ age group with 118 GRPs in the primetime slot i.e. 19-23.30 hrs. Zee rules non-fiction shows. Their repeated success could be attributed mainly to the prime time slot. They rule the non-fiction space with DID L’il Masters being the number one show at 4.6 TVR which is closely followed by Fear Files which has a 4 TVR. Both these shows have helped to notch up the ranks of the channel.
In the digital space Zee continues to be number two with 239 GRPs. They are number one along with Star Plus in non-prime time (Mon-fri) with 30 GRPs (12-16 hrs) but ahead of Star Plus in close to 51% of HSM markets.
The agency and media experts on conditions of anonymity agree that of late Zee pointers have been on the rise and indicate good ratings as per the TAM data.
Pointers indicate success in the story-time slots. Star Plus has lost 22 GRPs and have recorded 276 GRPs against last weeks 298 GRPs.
Colors GRPs were 225 last week and have added 6 points this week to register 231 GRPs.
Bade Ache Lagte Hain has strengthened points for Sony Entertainment by gaining 15 points and has 222 GRPs against 207 last week.
SAB TV has recorded 122 GRPs against last week’s 125 GRP. Life OK has recorded 113 GRPs adding 10 points to last weeks 103 GRPs and Sahara One has improved by reaching 39 GRPs.
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