TV this week: Zee TV reaches to #2

ZEE TV with its steady progress over the last few weeks has gradually inched its way to the top of the Hindi GEC list in week 49, TAM 2013. Zee Rishtey Awards 2013, telecast recently on Zee TV garnered 8,599 TVTs while the Red Carpet earned the channel 3969 TVTs thus helping it to overtake and displace Colors thereby taking the no.2 position this week. Star Plus with its most watched serials is unrelenting and continues to lead the flock with an increase in ratings thus widening the lead margin in week 49. Colors, Life OK and SAB have lost viewership while Sony gained on the back of improved ratings of KBC and launch of Boogie Woogie Kids Championship that opened at 4,411 TVTs but the channel remains steadfast in 6th position of the GEC list as per data sourced from TAM subscribers for Week 49 ( December 1 - December 7 ) for CS 4+, HSM markets.

Also to be noted is the fact that DEN Networks Ltd., India’s leading cable TV distribution company that reaches an estimated 11 million households across nearly 13 key states has switched off its cable TV signals resulting in a black out leaving subscribers in several parts of the country facing total absence of content from some of the most popular channels on air. Despite this Boogie Woogie has gained good numbers into the very first week of launch and this is proof enough of its popularity among audiences.

GVT’s recorded by the Hindi GECs indicate the following scores for this week with previous week’s figures in the brackets: With a rise in viewership Star Plus which leads among the GECs recorded 561,197 GVTs (548,331) with a relative share of 24.15% (23.64%). This week Zee TV has jumped one place and overtaken Colors to be at 2nd spot. With a gain in viewership the channel this week has recorded 479,878 GVTs (448,553) and a relative share of 20.66% (19.37%). Colors lost out points to take 3rd position and record a score of 456,302 GVTs (478,534) with a relative share of 19.63% (20.66%). With a slight dip in viewership Life OK remains steady in 4th position with the channel registering a score of 325,066 GVTs (334,327).The channel’s relative share was at 13.99% (14.41%). SAB TV too continues to be in the 5th spot and with a decrease in its ratings has recorded 260,862 GVTs (269,269) with a relative share of 11.19% (11.6%). Meanwhile Sony ratings picked up in week 49 thus registering a score of 241,395 GVTs (238,987) but the channel remains rooted at the 6th spot and indicates a relative share of 10.37% (10.31%). Although Sahara One gained slightly and registered 34,881 GVTs (33,691) the channel remains at the bottom of the chart.

Coming to some of the most watched shows on the GECs, following are the latest TVTs of the various shows channel wise:

The most popular show on Star Plus in the prime time slot, Diya aur Baati Hum seemed to have lost viewers as it registered 4.9 TVTs (5.6). Yeh Rishta Kya Kehlata Hai viewership has been steady as it registered 3.6 TVTs (3.6). Pyar Ka Dard Hai saw no change as it registered 3.2    TVTs (3.2) while the most watched Saathiya Saath Nibhana made up for the former’s loss as it saw a remarkable rise in its ratings and recorded 4.3 TVTs (4.2) . The epic series Mahabharata has lost viewership this week as the show registered 6,689 TVTs (7,170) and this week ratings of  Saraswati Chandra  notched up to register a score of 2.7 TVTs (2.6). Dance reality show Nach Baliye Season 6 seems to be losing eyeballs as it recorded 3,945 TVTs (4,267) and new offering Ye Hai Mohabatein on the channel registered a score of 2320 TVTs in the first week of telecast. 

Zee TV’s period drama Jodha Akbar lost eyeballs this week as it fetched  a score of 4.6 TVTs (4.9) while the fictional series Qubool Hai  lost marginally to record 2.4 TVTs (2.8). Pavitra Rishta ratings too increased to register a score of 2.9 TVTs (2.7). Drama series Do Dil Bandhe Ek Dori Se too followed suit and registered 2.5 TVTs (2.6).  Last week’s 2 hour Mahaepisode of DID 4 garnered 4565 TVTs (4,392) on Saturday thus indicating a climb in the ratings of the reality show. The new sitcom on the channel Bh se Bhade is gradually picking up viewership as it recorded 2346 TVTs (2,079). Zee Rishtey Awards 2013 garnered a whopping 8599 TVTs while the Red Carpet on the channel fetched 3969 TVTs.

The ratings of Bigg Boss 7 on Colors seems to be fluctuating  as the reality show indicates marginal increase to register 5,262 TVTs (5,102) in week 49 while long running series Balika Vadhu ratings decreased this week to record 2.8 TVTs (3.2). Meanwhile a drop in viewership has led Madhubala - Ek Ishq Ek Junoon to record  1.9 TVTs (2.1).  The change in the track of the story in Uttaran has helped the longest running serial to register a score of  1.8 TVTs as against (2.0) TVTs last week and widely watched show Comedy Nights with Kapil ratings indicate decline in viewership as it recorded 7,522 TVTs (7,851).  The thriller series ‘24’, on the channel is apparently losing audiences with the show registering 2523 TVTs (2,797) this week. Sasural Simar Ka registered 2.3 TVTs (2.5) while Bani recorded 1.6 TVTs (1.6) in week 49.

Ratings of  KBC on Sony Entertainment Television the channel soared exceptionally to record 4,129 TVTs (2,778). Meanwhile the eagerly awaited comeback show Boogie Woogie Kids Championship certainly grabbed eyeballs as it recorded 4411 TVTs in the very first week of launch.

The movie channels genre recorded the following GVTs this week: Zee Cinema saw a huge plunge in viewership thus registering 211,162 GVTs (253,575), Star Gold ratings do not differ much from last week’s ratings with 180,019 GVTs (181,167). Movies OK too saw a negligible drop in viewership to record 132,377 GVTs (133,805). In contrast to last weeks’ ratings, movie channel &pictures managed to perk up thus recording 85,302 GVTs (81,291) for the channel. Zee Anmol ratings increased substantially to record 62,874 GVTs (55,524) while movie channel Max gained  points with increased viewership resulting in a huge jump in its ratings and garnered 141,652 GVTs (129,948) as per data recorded  in week 49 of TAM, 2013.