TV9 Network strengthens TV & Digital convergence specialist unit The Studio9

Riding high on its recent success as India’s No. 1 News Network and cementing the position of its Hindi news channel TV9 Bharatvarsh as a strong No. 2 player in the genre, TV9 Network is strengthening its TV and Digital convergence specialist unit, The Studio9.

 Last week, the Network appointed Prasanna Raghav as Vice President in The Studio9. He will be reporting into Raktim Das, who recently joined as the COO of this business unit.

TV9 Network has set up The Studio9 as a specialist unit that will enable the convergence of traditional TV and digital. Besides developing content products, The Studio9 will offer innovative business solutions to clients, design platform-agnostic content to weave brand stories and sustain meaningful conversations with consumers.

 Before joining TV9 Network, Raghav was VP, Innovation Studio and Custom Content, at Zee Entertainment Enterprises Limited. An alumnus of the Indian Institute of Management (IIM) Lucknow and Asian College of Journalism, Raghav in his earlier stint as a journalist has worked with leading publications like The Times of India, Hindustan Times, The Indian Express besides taking up a brief assignment in the Middle East.

Commenting on Raghav’s appointment, TV9 Network CEO Barun Das said: “We are creating a symbiotic relationship between the incumbent linear TV and fledgling digital businesses through a robust Studio approach that will drive convergence. The Network is aggressively pursuing its ambitious digital business goals and is currently identifying the right talent for the same. Raktim joined us recently to lead the convergence business and we are happy to have Prasanna on board to reinforce the team.”

 Welcoming Prasanna to TV9 family, Raktim Das said: “We are bringing together some of the finest professionals in the industry with proven expertise of having created pioneering, benchmark-setting initiatives. Prasanna’s appointment is a step in this direction. He has straddled both content and revenue and is best suited to bring in his unique experience to the table.”

TV9 Network is India’s No. 1 News Network with more than 41 crore average weekly impressions as per the most recent data from television audience measurement body BARC. The network comprises four regional language leaders in TV9 Telugu, TV9 Kannada, TV9 Marathi and TV9 Gujarati, and TV9 Bharatvarsh - the national Hindi news channel, which is now the No. 2 Hindi News Channel in the country.