TVS Eurogrip launches campaign #LockdownSpecialist
TVS Eurogrip, India’s leading 2 & 3-wheeler Tyre brand announced a social media campaign #LockdownSpecialist. The campaign is a celebration of the insight that many people have acquired and embraced new skills and hobbies during the COVID 19 Pandemic lockdown period that include cooking, fitness, music etc. and over a period of time, have specialized in them. Fans are invited to send in images / videos of what new they picked up and aced during the lockdown period. The contest aims at bringing out the not-so-usual things people might have tried and mastered during the lockdown phase.
The contest has been rolled out on the company’s official Facebook and Instagram pages and has received a good initial response from the users. As part of the contest, participants are encouraged to share their skills and upload it on social media using #LockdownSpecialist hashtag and tagging and following TVS Eurogrip’s official Instagram handle.
TVS Eurogrip is collaborating with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign who in a video on his handle boasts of his newly acquired culinary skills during this lockdown period. He urges participants to get innovative and send in their entries with their distinctive skills to win exciting prizes.
The contest was rolled out on 28/08/2020 and will conclude on 08/09/2020. It has generated over 1 million impressions till date and has inspired people from across the country to share their new skills or acquire new ones while they are at home.