TVS Jupiter to ride on Dentsu Comm for creatives

TVS Motor Company has announced that it has appointed Dentsu Communications to handle its recently launched TVS Jupiter brand. This will be in addition to the already existing WEGO brand that the agency handles.

TVS Jupiter is TVS Motor Company’s latest offering to enthuse the male consumer. The scooter delivers a high performance ride quality and superior ride comfort, making it a perfect, sensible runabout. It delivers an amazing mix of power, superior acceleration and best in class fuel economy.

“Effective communication in today’s cluttered automotive world is essential in order to establish a brand and Dentsu Communications has been able to do that very effectively for our Wego brand. We are confident that with the backing of their Wego experience and the understanding of TVS Motor Company’s philosophy, they will be able to create a niche positioning for TVS Jupiter as well with some spectacular campaigns,” said Aniruddha Haldar, General Manager – Marketing, TVS Motor Company.

Commenting on bagging the new account, Arijit Ray, CEO, Dentsu Communications said, “We are absolutely delighted to be assigned the communication duties for Jupiter. TVS is one of our most prestigious portfolios and we are really happy to have won the second assignment within a year. It is truly a measure of the quality of work and engagement put forth by Team Bangalore over the last year, and the collective understanding of the agency of the automotive space. Jupiter is a fantastic product and seeks to build a great slot in the market. We have had a good time interacting with the team at TVS and the Bangalore Team is really looking forward to some exciting times ahead on Brand Jupiter.”

Dentsu Communications will work on various campaigns for TVS Jupiter and will be responsible for the account’s campaign planning and creative executions across Television and Print mediums.