TVS Jupiter TVC: “Zyada Colours”

TVS Motor Company introduced a new advertising campaign ‘Zyada Colours’ for its flagship scooter brand TVS Jupiter.  The campaign, conceptualized by Dentsu Communications India, captures how TVS Jupiter continues to remain true to its promise of ‘Zyada ka Fayda’ with its offering of 10 attractive colours giving its customers the widest range of colour selections.

The commercial shows a man riding on a TVS Jupiter captivating bystanders as the scooter changes colours riding across the city. The impact of the unique, attractive colours is captured through the reactions of the enrapt onlookers, when a TVS Jupiter rides past them.  The film celebrates how TVS Jupiter has always focused on customer delight and this time offers them an even wider palette of colours to claim as their own. TVS Jupiter is currently available in spectacular colours of Titanium Grey, Mercury White, Midnight Black, Volcano Red, Sparkling Silver, Royal Wine, Matte Blue, and Stallion Brown.  The recent additions of Jade Green and Mystic Gold, give customers a range of 10 colours to choose from.

Speaking about the campaign, Mr. Aniruddha Haldar, Vice President – Marketing (Scooters), TVS Motor Company, says, “TVS Jupiter has stood for the promise of ‘Zyada ka Fayda’. The power of this campaign resides in how simply it conveys the message and brings our latest and widest offering of colour selections to the fore. TVS Jupiter is the only scooter to have 10 colour options more than any scooter in the market. Every customer can now select a colour he identifies with the most.”

Mr. Samrat Chengapa, Senior Vice President, Dentsu Communications India Pvt. Ltd., Bangalore says, “Staying true to its ‘Zyada ka Fayda’ promise, TVS Jupiter offers 10 unique colours to give consumers the widest range of colour options in the category. To communicate this, we launched a new campaign with the message ‘Colours so attractive that all eyes are on TVS Jupiter!’ We hope to get an excellent response from the market with this campaign.”

Details of the creative team are as follows:

• Creative Agency     : Denstu Communications India Pvt Ltd
• Production House : QED Films
• Director               : Abhijit Chaudhuri