TVS Wego's new TVC sends out balanced message!

With the launch of the new TVS Wego television commercial, the communication brings back the fun and spontaneity of the scooter for the edgy new urban couple who should look at the scooter as the most efficient and enjoyable way to travel in the city.

The creative team at BBH includes Russell Barrett, Darshan Choudhari and Sundar Iyer.

Talking about the commercial, Russell says The TVS Wego is designed different. It breaks a few category conventions and actually has something real and unique about it. The advertising just had to do and be the same. We decided to craft a commercial around that unique Wego proposition. Something only the TVS Wego could claim. We cracked a fairly simple idea and packed it to the brim with unexpected surprises. Every little element has been thought through and crafted. From the action and characters to the music, styling, casting and movements. Enough to give everyone something to chew on over several viewings. We had a fabulous director on board in Julien Lutz from Kiss films, who came with a huge reputation (Smirnoff Tea Partay, Yeo Valley and some of the funkiest music videos of our time.) and he really made the whole commercial so much cooler.

The commercial actually depicts the spontaneity of two young couples and how they compete with each other to be the more intimate and edgy one. The music and the treatment has tried to capture the nuances on north and south to make the competition more relevant and entertaining.

Says Russell At the end of it all, we're pretty sure people are going to get that the TVS Wego has got Body Balance. And that Body Balance can make some pretty cool stuff happen. How much more technical can you get?

The print campaign for the Wego started and January, and will continue to support television. The media duties are handles by Madison , Bengaluru.