Twitter acquires new Startup Scroll for Subscriptions
Twitter has announced its new acquistion of building a scroll that will lead them to content subscription offerings for the users and increase in revenue of the company.
The scroll will provide content without interruption of ads in between which will lead users to read the content only.
Also read: Twitter Announces New Spaces Features
As explained by Twitter on their blog post:
"Those who create and consume news know that reading – and more broadly, journalism – deserve a better future. Scroll will help us build that future, solving one of the most frustrating parts about reading content online. We want to reimagine what they’ve built to deliver a seamless reading experience to our hyper-engaged audiences and allow publishers to deliver cleaner content that can make them more money than today’s business models."
"As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favorite news outlet or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content."
The company also claimed that it will build scroll in its upcoming subscriptions.
Scroll will give users the access to read news articles from publishers including Insider, BuzzFeed and USA Today without ads. The company says that publishers will earn more revenue through scroll compared to that with advertising.