Twitter advertisers to know if ads seen by real users or bots

Twitter plans to collaborate with ad verification companies Integral Ad Science and Doubleverify, to identify whether the ad is being seen by a real person or a bot.
As per the reports, the move was intended at giving marketers the confidence to continue advertising on Twitter.
It has also been announced by Twitter that advertisers will soon be able to prevent their ads from appearing above or below tweets with specific keywords.
Meanwhile, Elon Musk recently said that Twitter higher-priced subscription models will be completely free of ads.


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