Twitter announces first annual Twitter Awards

The global awards are aimed at recognizing and rewarding the brands and agencies who #GoLive best

Twitter is rolling out the virtual red carpet for the first annual Twitter Awards to recognize and celebrate the amazing creative work of ad clients all over the world. The current advertising landscape is thriving with various innovative, imaginative, and exciting activities on Twitter. The Awards are an attempt to recognize the advertisers who have risen above the competition over the past year.

Twitter will be capturing the awesome work in six categories- with one gold, two silvers, and three bronze prizes handed out for each category:

●     The #Live award recognizes the campaigns that best used Twitter to connect with people live during events, television, and global moments. Because everyone wants to talk about what’s happening now.

●     The #Impact award recognizes the campaigns that rode their thoughtful strategies all the way to sweet ROI results.

●     The #Creativity award recognizes the boundless creativity and shoot-for-the-moon innovation that flourishes on Twitter.

●     The #Scale award celebrates the campaigns that generated worldwide awareness and engagement, and had major cultural impact. In other words, the campaigns that rocked the globe.

●     The #Customer award celebrates businesses that excelled at using Twitter for customer service and made loyal friends for life by treating their customers like, well, family.

●     The #Growth award recognizes small businesses that used Twitter Ads to grow, expand, and spread their wings.