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Twitter celebrates South Indian Entertainment with #SIIMASpaces

Twitter is where people go to talk about what is happening, and the past week has been an extravaganza for fans of Tamil, Telugu, Malayalam and Kannada entertainment with a great line-up of South Indian International Movie Awards 2021 (@siima) Spaces on the service. Their fandom on Twitter, and their love for cinema, music, and their favourite stars is unparalleled. Owing to this passion, the #SIIMA2021 have taken to Twitter Spaces to celebrate the biggest event of the industry with audiences via live audio conversations and events on #SIIMASpaces.

To take the excitement a notch higher, megastar Rana Daggubati (@RanaDaggubati) took to Twitter to launch a custom emoji which can be activated by Tweeting with #SIIMA and #SIIMA2021.

Elated at the launch of the #SIIMA Twitter emoji, Rana (@RanaDaggubati) said, “South movie audiences on Twitter are unmatched and so are the fandoms! I love seeing the excitement for SIIMA each year on the platform, and it's only bigger this year as we all have two years' worth of films and artists to celebrate. There's no better time to launch SIIMA's first ever custom Twitter emoji, it will no doubt elevate the fun even further."

From disclosing nominations, to conversing with the stars for movie discussions and Q&As, Twitter has been abuzz with excitement from the South Indian fandom. Twitter has also introduced a dedicated Topic for the SIIMAs. Twitter Topics use machine-learning to deliver interest-based Tweets to people’s timelines. The SIIMA Topic will let audiences easily navigate through the #SIIMA2021 conversation on Twitter.

Co-Founder of SIIMA (@siima), Brinda Prasad said: “Twitter is the homeground for entertainment fans to have conversations, and South film audiences are undoubtedly one of the most passionate communities on this platform. The SIIMA 2021 conversation has been no exception - we have been receiving overwhelmingly positive reception, especially on the Spaces we've been hosting over the last few weeks, and with the launch of the first-ever SIIMA custom emoji on Twitter, excitement for this year's edition of SIIMA has only exploded.”

The #SIIMA2021 action is on with full flame on Twitter. To join the celebration, follow the SIIMA Topic, Tweet with #SIIMA, #SIIMA2021 and listen out for the next #SIIMASpaces.


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