Twitter curates first-ever special emoji for a TV series in India for #BiggBoss10

Millions of TV viewers can use the emoji by Tweeting with #BiggBoss, #BiggBoss10 and #BB10

#BiggBoss10 records over 111K Tweets for the season premiere

Twitter sets the trend when it comes to live TV, and this time it is with popular reality TV show #BiggBoss10. Starting yesterday, millions of avid TV viewers in India can engage, interact and join the conversation around the show by Tweeting the specially designed emoji curated by Twitter. Viewers can simply Tweet using #BB10, #BiggBoss and #BiggBoss10 to use the emoji. The special emoji appears next to the hashtag in the Tweet, and is designed based on the classic Bigg Boss ‘eye’ logo.

Over the last few months, a tremendous buzz has been created over the show, and the emoji allows Bigg Boss (@BiggBoss) and its popular host and Bollywood icon Salman Khan’s (@BeingSalmanKhan) fans to connect and engage in a delightful and innovative way. The emoji went live on Sunday morning, and will be active for the complete season. This year’s season will see non-celebrities as contestants giving rise to interesting pre-show chatter on the platform.

 The mood on Twitter was in sync with the show’s entertainment quotient, and conversations around Bigg Boss 10 reached more than 1,11,000 Tweets on the day of the premiere episode. The Twitter conversation is up by 44% this year, compared to last year’s premiere episode day.

 Here are the launch Tweets, and Twitter tours of the Bigg Boss House.