Twitter introduces frequency caps for ads on Twitter globally

Twitter introduces frequency caps for ads on Twitter globally. Whether it’s brand lift or offline sales impact, frequency caps allow advertisers to optimize campaigns to deliver efficient business outcomes through better control over impression delivery & audience reach over extended periods of time. 

Frequency caps will be available within ad group details for our Reach, Engagement, Video Views, and Pre-Roll Views objectives by default.  

Why it matters: 

  • Maximize audience reach: Frequency caps allow you to maximize reach by redistributing impressions to new users

  • Confidence in ad delivery: Frequency caps allow you to control how many times a person sees your ad throughout the duration of your campaigns

  • Enhanced campaign outcomes: Frequency caps give you more control over your media delivery so you can further optimize for the outcomes that matter most 

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