Twitter Is Looking to Re-Open its Account Verification Process
Twitter is planning to re-launch verfication including a new public application process. Twitter said it will revamp how people can identify themselves on the microblogging platform, starting with verification and asking the public to share feedback on a draft of its new verification policy, it said in a blog post on Tuesday.
We're planning to relaunch verification in 2021, but first we want to hear from you.
— Twitter Support (@TwitterSupport) November 24, 2020
Help us shape our approach to verification on Twitter by letting us know what you think. Take a look at our draft policy and submit your #VerificationFeedback here: https://t.co/0vmrpVtXGJ
This policy will lay the foundation for future improvements by defining what verification means, who is eligible for verification and why some accounts might lose verification to ensure that the process is more equitable.The company is starting by more clearly defining some of the core types of ‘Notable Accounts’ that are served by verification.
To receive the blue badge, a user account must be notable and active.
The six types of accounts Twitter has filed under this heading are:
- Government
- Companies, Brands and Non- Profit Organizations
- News
- Entertainment
- Sports
- Activists, Organizers, and Other Influential Individuals
Those make sense - marking official accounts in these categories serves a clear purpose, and while its public application process has been paused, Twitter has continued to approve verification for accounts in these categories.
This comes down to the core of the question around Twitter verification - does the blue checkmark simply signify identity, in which case, anyone who can provide their ID documents should qualify? Or does it signify celebrity, which is a more nebulous and subjective criteria?That's what Twitter's now trying to determine - in the public survey on expectations around verification, Twitter looks to glean insight what people think the blue tick means.
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