Twitter is working on a new subscription service : Twitter Blue
Jane Manchun Wong a reverse engineering expert, discovered that Twitter is working on a new subscription service "Twitter Blue" which would provide users with a range of add-on tweet features, for a monthly fee.
Twitter confirms “Twitter Blue”, which costs $2.99 per month by publicly including such In-App Purchase on the App Store— Jane Manchun Wong (@wongmjane) May 27, 2021
For testing, I’ve become the first paying Twitter Blue customer 😅
Twitter Blue comes with Color Themes as well as custom App Icons
Reader Mode coming soon https://t.co/RxQHwi6apl pic.twitter.com/UC7kfNS9PE
Wong now discovered that platform is coming up with new subscription offer for further insight into the Twitter Blue feature listing and how users will sign-up for the option.
Twitter Blue, is currently listed at $US2.99 per month, which would give subscribers access to several add-on features to enhance their platform experience.
Twitter Blue offering is based on options that includes undo tweets, bookmark collections, new thread reading options and new color settings, which may or may not be visible to others in the app, till now.
Many people won't be looking to pay for this feature but that doesn't really matter, because the company only needs a small percentage of its users to sign on, to start developing the feature for further use.
Twitter currently has 199 million daily active users, which means that even if only 1% of them sign-up, that would still equate to around $6 million per month (+$18m per quarter) in direct revenue for the company.
If the tech company keeps on developing the Twitter Blue feature in coming times, it will bring more people in and on the same time will subsequently increase the revenue of the company.