Twitter Launches its Story-Like 'Fleets' for All Users

Twitter is launching its own version of Stories like “Fleets” to its global user base. The product, which allows users to post ephemeral content that disappears in 24 hours, had already rolled out to select markets, including Brazil, India, Italy, South Korea and, most recently, Japan.

So now, you can create Stories on Twitter, with a dedicated tray of Stories - sorry - Fleets bubbles along the top of your news feed, where users can share updates that disappear after 24 hours within the app.

According to Twitter, many people leave many tweets in their drafts, never to see the light of day.There certainly must be a lot of draft tweets taking up room on Twitter's servers, because the company seems to believe that Fleets will fulfill this significant need, and provide a way for users to share their less popular thoughts in temporary form.

So, what can you 'Fleet'?

Your options are:

  • Text fleets - Your basic Fleet is text on a colored background, with a range of color options for both
  • Share tweets - Fleets provide a new way to share individual tweets, which also appear on a colored background
  • Video or Photo - You can also post a video clip or a photo to your Fleet

That's pretty much it. There are no special effects or AR tools for Fleets, though Twitter says that stickers and live broadcasting are coming soon.

Twitter has also been working on collaborative Fleets, which appear in the Fleets row as a double-bubble display.

That's not available at launch, but it could, eventually, provide a range of new use cases for the format, including interviews, real-time highlights from events, GIF wars, etc. And for brands, it could be another way to boost your presence via influencers, partnering with well-known users to increase awareness and engagement. However, Fleets does seem a little limited. The lack of advanced creation functionality and effects tools puts it behind the other Stories options available, with the only real advantage being the top of feed presence in the app, which could help to generate interest and exposure.

 

 

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