Twitter rolls out #EveryCharacterMatters Week to celebrate its young creators
Starting 13th June, Twitter India will celebrate young creators and users in its first-ever week-long live showcase called #EveryCharacterMatters. This curated showcase across Comedy, Lifestyle, Modern Romance, and Music will see over 20 comedians, chefs, musicians, stylists, and more, harness Twitter, Vine and Periscope to connect and create with their followers.
#EveryCharacterMatters, as the theme suggests, will highlight how every content genre, every character, every personality has a voice on Twitter, and the curated showcase will be a reflection of the diverse youth and creative voices of our country. #EveryCharacterMatters will celebrate new forms of digital and live storytelling, and will help users discover and interact with new creators across their daily lives.
This week-long showcase will also encourage the creator in every user on the platform, and will showcase how best to use Twitter’s tools and features. You can join the conversation by following @VideoIndia account or #EveryCharacterMatters hashtag on Twitter, which is the best way to get live updates about the program. On the web, go to www.everycharactermatters.com to check out the #EveryCharacterMatters conversations unfold in real time.
Embeddable Tweet: https://twitter.com/VideoIndia/status/741940936825937921
“Twitter is current and live - it's just like serving a dish at the restaurant - you get instant feedback. I can bounce off ideas for seasonal menus at The Bombay Canteen with our followers and I can also reach out to them asking about new ingredients I come across. I often look to Twitter for travel tips, and hyperlocal recommendations from foodies in the city I am visiting. Twitter helps build connections, inspires my work, and I learn something new everyday through my conversations,” says chef Thomas Zacharias (@ChefTZac) at The Bombay Canteen.
“#EveryCharacterMatters will put a spotlight on the new young, delightful, hyperlocal Twitter. It will allow people to enjoy their interests such as food and music in a new dimension, and in a more inclusive and collaborative manner. The content across categories on Twitter is authentic and relatable, and that helps us redefine digital lifestyles on the world’s largest live communications platform today,” says Keya Madhvani (@keyamadhvani), Lifestyle & Culture Partnerships, Twitter India.
Tweet your love for youth culture and emerging artists in India
#EveryCharacterMatters will spotlight young Indian talent across genres, and all week these users will tell their stories in new, creative, multimedia content forms using Tweets, photos, videos, Vines, and Periscopes. They will collaborate with Twitter users for a richer experience by asking people to Tweet their ideas, lyrics, sound clips, and will involve them in the creator’s journey. You can journey with a musician in the making of a new track, or you can accompany a blogger as he walks down the streets of Bandra as he enjoys the local street food. Twitter brings you closer to all your favourite things, and you can enjoy them in ways you had never imagined - through candid conversations, live video broadcasts, and short-form videos.
Embeddable Tweet: https://twitter.com/VideoIndia/status/741200609877970944
Embeddable Tweet: https://twitter.com/HoeZaay/status/742012251318558720
Embeddable Tweet: https://twitter.com/MallikaDua/status/741983530918383618
Embeddable Tweet: https://twitter.com/debasreee/status/741257568069292032
#EveryCharacterMatters Schedule
|
Date |
Name / Account |
Description |
|
June 13: Comedy
|
José Covaco (@Hoezaay) & Cyril (@CyrilDabs) |
José and Cyril will answer user questions live on Periscope from the #BlueRoom on how to make Vines and tell a story in just 6 seconds. |
|
Varun Thakur (@VarunmThakur) |
Varun will ask followers to Tweet to him about the characters in their daily life, and make Vines inspired by the responses. |
|
|
Aadar Malik (@TheAadarGuy) |
Aadar will ask fans to Tweet to him what #EveryCharacterMatters means to them and perform a song live based on the responses. |
|
|
Anurag Verma (@KitAnurag) |
Anurag will ask followers to Tweet to him what are the types of characters one finds online in India, and make Vines inspired by that. |
|
|
Mallika Dua |
Mallika will create short videos on Twitter based on the characters of Delhi and the kinds of Delhi characters her followers Tweet to her about. |
|
|
Supriya Joshi (@Supaarwoman) |
Supriya will ask followers to Tweet to her about classic SoBo/suburb girl clichés and create Vines inspired by their input. |
|
|
June 14: Lifestyle
|
Debasree Chatterjee (@Debasree) |
Users to send in their favourite looks and she will invite them to meet in person to teach them how to get that look, enhance your make-up. |
|
Thomas Zacharias (@ChefTZac) |
To shoot a video of 2-3 ingredients, and he will ask users to guess the name of the ingredients, ask for ideas on flavours, and then he will cook using those ingredients and ideas. |
|
|
Kalyan Karmakar (@finelychopped) |
He will do a series of Periscopes titled ‘Bandra eats under Rs 140’ and it will be about the food as much as the characters behind each stall. |
|
|
Magali Vaz (@magali_c) |
Tweet to her with an everyday item and she will tell you how to style it. |
|
|
Larissa D’sa (@Larissa_wlc) |
She will show users how to spruce up an ordinary outfit with a DIY element on Periscope. |
|
|
June 15: Modern Romance
|
Permanent Roommates (@TVFPR) |
The cast of Permanent Roommates will talk to fans about new age live-in relationships from different perspectives of their characters. |
|
Aditi Mittal (@Awryaditi) |
As her avatar, Dr. Mrs. Lutchuke, she will play agony aunt to users’ dating issues. She will also do a Twitter Q&A. |
|
|
Pranav Sapra & Sakshi (@PranavSapra) Bawa |
This couple met on Twitter, and they will focus on courting in 140 characters, they will also try to fix up people up by asking users to Tweet what they are looking for. Additionally, they will do a ‘Your First Date’ in 140 characters. |
|
|
Arjun Kanungo (@arjun_kanungo) |
Arjun will do a Q&A with fans about non-conventional characters and gender roles in modern relationships. |
|
|
June 16: Music
|
Prateek Kuhad (@prateekkuhad) |
Prateek will ask fans to Tweet to him their favourite lyrics and parts of his new single Tune Kaha. |
|
Siddharth Sharma (@dubsharma) |
Siddharth will crowdsource sounds on Twitter and make music with them. |
|
|
Nirali Kartik & Kartik Shah (@maatibaani) |
They will Tweet a sound clip and will ask users to send across the craziest lyrics for that music. |
|
|
Voctronica (@Voctronica) |
Asking people to Tweet what matters to them, and they will create music based on those themes. |
Additional Creator Quotes
Food Blogger/Consultant Kalyan Karmakar (@finelychopped)
Twitter and Periscope both have helped me reach out to and connect with lots of interesting people and to share my experiences with others. They help me tell my food stories in a spontaneous, candid, passionate way, which has always been my style of storytelling. Conversations on Twitter, instant comments on Periscope, often from around the world, complement my journey in food, and my blog content, and continue to inspire me to do more.
Beauty and Lifestyle Vlogger Debasree Banerjee (@debasree)
#EveryCharacterMatters is a great step towards encouraging young and niche creators like myself. It will help me reach out to and engage with a larger audience. I enjoy Twitter because it is quick and concise, and it helps me stay connected to my followers in a simple way; I also stay in touch with other influencers and their work on the platform.
World music band Maati Baani (@maatibaani)
We enjoy using Twitter and Periscope for the quality of conversations on the platform; the feedback is quick and the love our fans show is real. People who engage with us connect to the philosophy of the band and are enthusiastic to spread the word of our music. There is nothing more gratifying than seeing a fan Tweet to us in real time at a gig or at soundcheck!
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