Twitter tests new prompts to hide potentially offensive replies

Twitter is testing new prompts that could ask users if they wish to hide potentially offensive replies to their tweets, to avoid negative interactions or reactions in the app.  

A new pop-up would be added which alerts users to potentially offensive remarks, as detected by Twitter's system. The pop-up essentially serves as a reminder that you can hide replies, rather than respond, which, in many cases, could be a better approach, as opposed to engaging in a negative discussion that can lead to a longer, more argumentative sequence.  

This new check would make the most of comparable detection measures to Instagram, in detecting doubtlessly offensive phrases in replies, which might assist to cease customers from firing again, resulting in extra angst.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media