Twitter tests Super Follows, a new way for creators to monetise content

Twitter is where people go to have real conversations about what's happening. We want to help those people earn money who are driving the conversations that make Twitter what it is. Yesterday, Twitter rolled out Super Follows to some people in the U.S. who will be able to share an extra level of content and conversation with their most engaged followers on Twitter. 

With Super Follows, people can monetise bonus or behind-the-scenes content on Twitter, and in exchange, these subscribers get special access to even more of their favourite authentic Twitter content and conversations. 

Through Super Follows, creators can set a monthly subscription of $2.99, $4.99 or $9.99 a month to give their Super Followers extra special access to their unfiltered thoughts, early previews and subscriber-only conversations. Payments are processed through our payout provider Stripe 

As a reminder, people can earn up to 97% of revenue through their Super Follows subscription, after third party in-app purchase fees, and until they reach $50,000 in lifetime earnings across all Twitter monetisation products. After $50,000 in lifetime earnings, they can earn up to 80% of revenue after third party in-app purchase fees.

Right now, iOS users in the U.S. and Canada can Super Follow select accounts and we’ll be rolling it out to more iOS users globally in the next few weeks. Creators can share Super Follows Tweets on iOS only and Super Follows Tweets can be viewed on iOS, with Android and coming soon.


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