Twitter to bring a new option that might help remove followers from the audience
Have you ever wanted to remove a follower, or followers from your Twitter profile, without actually blocking them from following you again? Yes that was possible by first blocking them, which removes them from your 'Following' group, then unblocking them again, which then can cut them off from your followers, without making that action overt. But what if that gets as easy as just removing them from your followers list, a simple touch of way of distancing them from your profile, without actually making them notice that you have unfollowed them or removed them from your audience.
So thats what Twitter is currently developing, with app researcher Alessandro Paluzzi posting several screenshots of the option in progress. The new option would enable you to simply remove a follower, if you choose, which would stop them from seeing your tweets - though they would still be able to look you and your tweets up in the app, and re-follow you again if they choose. It looks like users would be able to use the remove followers option both from their main tweet feed and from specific user profiles direct, with a new 'Remove this follower' option displayed in the three dots tweet menu. There are times when you might want to remove someone from your following list, but you may not want to block them, as such, and this could be a less confrontational way to avoid them, and ideally stop them viewing your future tweets. Also they wont notice, that you have moved on without them interacting with you in future, and they won't subsequently feel slighted about being blocked, as such. And if they do notice that they've been removed, you can just blame Twitter error, again reducing the potential affront of them discovering that you've cut them off completely.
But if they notice that you've removed them and if you really want to cut them off then, you may have to choose the block option anyway, so in certain ways it doesn't help you much but maybe, at times , it could be a better option. And for brands, it could have specific use-cases and benefits. So for brands if the profiles that are not going to be your customers, you can simple remove them who are not contributing in your progress. Getting down to the right followers those who are actually likely to be your customers and your lookalikes will be even more effective, likely improving performance. It might not appear to add a lot, functionally, given individual users can already, effectively do this, but there are specific advantages that could be gleaned by providing more capacity to remove unwanted followers from your profile.