Twitterati simmer at Nestle’s KITKAT’s failure to get their facts right

Nestle KITKAT launched two new packs to bring to light the beauty of two destinations in North East India – Meghalaya and Manipur. However, the brand team got their facts wrong and attributed Keibul Lamjao, National Park to Meghalaya which is actually situated in Manipur.

Users on social media were understandably upset as the global brand got their national treasure incorrect even as they were trying to pay tribute to these destinations. The brand immediately responded to the complaints on the social platform Twitter saying “These packs celebrate Keibal Lamjao, National Park, Manipur and Balpakram National Park, Meghalaya….the KITKAT travel break packs were aimed at bringing a smile in these tough times by celebrating beautiful locations We got it wrong with the location of one of the packs celebrating wildlife and we sincerely apologise for the unintentional error.

Global brand @Nestle #India wrongly puts #Manipur’s legendary Keibul Lamjao home to unique brow antler deer 🦌 National Park in another state, #Meghalaya.What happened to correct information these days ? Gone with wind in times of lies & disinformation! #Rectify @NestleIndia https://t.co/dNh98gztyZ

— Binalakshmi Nepram (@BinaNepram) April 22, 2021

Shame on you! @Nestle @NestleIndia
The factual error display here is very disheartening. Keibul Lamjao National Park is located Manipur. Moreover, this National Park is home to endanger species called "Sangai" not Red Panda as depicted in this cover of your so called kitkat. pic.twitter.com/mK1YHt1WZ8

— SIDDHARTHA LAISHRAM (@sid_609) April 23, 2021

Apparently that’s not all the brand got wrong, as one user points out that the animal featured in the packs is the Red Panda whose natural habitat is located in Sikkim not Manipur. The Sangai which is an endangered species of brown antlered deer is found in Manipur’s National Park which should have ideally been represented on the packs.