#TwitterChat: Data privacy in the era of increased personalisation

The accelerated transition to digital has also created challenges regarding keeping consumer data safe. Even as consumers seek a seamless experience on digital, brands are increasingly looking at ways to create personalised experiences for consumers, based on their online behaviour, preferences and searches.

Mobile is one such platform where brands can reach out to the consumer directly. Mobile ad spends have increased by 5% in 2020, constituting 59.8% of the total digital ad spends, while mobile reach is expected to climb to 820 million by 2022 (KPMG report).

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To understand the tastes, preferences and behaviour of consumers, collecting data becomes extremely important and mobile is one such device which enables this. However, while this definitely enhances the user experience, lately questions have been raised on privacy of the data collected. User profiles contain information that can be used in a negative way once in wrong hands. We have seen illegal practices take place with data theft such as in the case of Cambridge Analytica.

With the rapid digital transition, there are growing concerns regarding safety of data. To address these concerns as well as to explore ways to keep data secure, Adgully’s marquee #TwitterChat property will turn the spotlight on ‘Personalised Messaging and Data Privacy’ this week.

Joining us will be speakers

• Sujoy Golan, Chief of Marketing & Omnichannel Platform, Affle
• Mihir Pathare, Associate Director at Fractal Ink - Linked by Isobar
• Vineet Kumar, Social Entrepreneur, Founder and President of CyberPeace Foundation

The conversation will take place on Friday, November 27, between 3 pm and 4 pm, where industry stalwarts will talk about the Best Practices while achieving personalisation, accountability controls, data regulation and tech advancements in data protection.

For more info on our #TwitterChat, watch this space and follow @adgully on Twitter.