#TwitterChat: Decipher what India watches on OTT with Deepak Segal

That the number of viewers on OTT platforms is growing by the day is a proven fact, but there is no definitive data on what kind of genres and shows the viewers are watching.

At Adgully, we have been conducting a series of Twitter chats to deconstruct the OTT business in India along with industry experts. In our latest #TwitterChat initiative, we have Deepak Segal, Head of Content at Applause Entertainment, who will share his insights on ‘The Challenge of Gauging What India Watches on OTT’.

The #TwitterChat will take place on Tuesday, July 16, 2019 between 3 pm and 4 pm on Adgully’s Twitter handle – @adgully.

An alumnus of FTII, Pune, Segal has over three decades of expansive experience in the film and television industry. His repertoire of work includes key positions to drive content strategy across media giants Like Fox Television Studio India, Sahara Motion Pictures, Star India and Star Plus. At Applause Entertainment, Segal drives the studio’s vision of building a content hub that tells great stories, across mediums, catering to millions that wish to be entertained.

Read More: #TwitterChat: Kranti Gada on why diversifying OTT content is a must

Applause Entertainment is a content and IP creation studio with a focus on creating premium digital drama series. The studio has been creating web shows for various distribution platforms, such as Netflix, Amazon Prime Video, Hotstar and many more. They include shows such as ‘The Office’, ‘City of Dreams’, ‘Criminal Justice’, ‘Hostages’, ‘India Strikes - 10 Days’, ‘Mind the Malhotras’, and many more.

To be a part of this conversation, you can follow the Twitter handles @adgullyand @deepaksegal. If you have a burning question, feel free to drop us a query on social media.

Adgully’s weekly Twitter Chats have been featuring some of the leading names in the online video space who have highlighted various aspects of the business.