#TwitterChat: Decode the marketing mantras for OTT players with Abhishek Joshi

With growing competition and an expanding content base, OTT players need to amp up their marketing strategies to stand out from the clutter. The OTT ecosystem poses some unique challenges where conventional marketing strategies won’t work. 

To decipher the ‘Marketing Mantras for OTT players’, Adgully is engaging with Abhishek Joshi, Head of Marketing & Business Partnerships, MX Player, in a Twitter Chat. The #TwitterChat is taking place today, July 31, 2019, between 3 pm and 4 pm on Adgully’s Twitter handle – @adgully. 

A marketing dynamo with over 18 years of experience in business development, marketing and content partnerships, Joshi has worked with some of the best media conglomerates of the country. He started his career with the ABP Group in 2001 and has since worked with Reliance Big Pictures, Sony Entertainment Network, Zenga Media and Sony Pictures Network India. He has risen to the very top of marketing in the media & entertainment industry and in the course of his career, he has conceptualised and executed some of the biggest and most successful media brand campaigns, driven digital performance and has also run a successful start-up. 

Joshi holds a track record in strategy, business planning and execution expertise spanning television networks, internet video, content distribution, Ad Agencies and brand licensing & marketing. As Head of Marketing & Business Partnerships at MX Player, he has the mandate to build the latest entrant into the OTT space as a brand to reckon with. 

After its acquisition by Times Internet Ltd about a year ago, MX Player has been going from strengthen to strength with the objective of revolutionising digital entertainment in India, and recently strengthened its regional offering with three new language love stories. 

To be a part of this conversation, you can follow the Twitter handles @adgully and @TheAbhishekj. If you have a burning question, feel free to drop us a query on social media. Adgully’s weekly Twitter Chats have been featuring some of the leading names in the online video space who have highlighted various aspects of the business.