#TwitterChat: Gauging Influencer-Brand collaborations during times of COVID-19
Uncertain times such as these put additional pressure on brands to keep their outreach responsible and empathetic. It has become more important than ever for brands to show their consumers that they understand their needs and what they are going through.
Instead of pushing a product or capitalising on the COVID-19 crisis, the need is more for being relevant for the consumers and engaging with them in an empathetic manner.
The COVID-19 crisis and the nation-wide lockdown are changing the influencer ecosystem. Even as people have become more concerned about protecting themselves and their families from the virus infection, and given the volatility of the market, are curtailing their spends, the way they are engaging with influencers is also changing. Hence, influencers need to rethink how they can keep their engagements relevant and keep inspiring their audiences. The coming month will see a shift in how influencers create content. Also, how brands involve influencers for creating brand equity will also need rethink.
During this time, even as digital first brands have further leveraged various platforms, we also see several traditional brands joining the race. Here, influencers and influencer marketing has seen a great surge as brands fight to maintain relevance and continue communicating with their audiences.
Continuing with our #TwitterChat initiative, Adgully will turn the spotlight on “Decoding Shifts In the Influencer Ecosystem”, where several industry experts and influencer will come together to chart the future roadmap for this sector.
Joining the conversation :-
Gurpreet Singh, Co-Founder & COO, One Digital Entertainment (Moderator)
Prashant Puri, Co-Founder & CEO Adlift (@puriprashant)
Aakanksha Gupta, Founder, The Other Circle (@theothercircle)
Govind Mahadevan, Founder & CEO, Look Who's Talking (@GovindMahadevan)
Malini Agarwal, Founder and Creative Director MissMalini Entertainment (@maliniagarwal)
Rajeev Rana- Gogi.in (@gogiinc)
Ssumier Pasricha, Producer/Actor/Content Creator (@ssumier)
Join in the conversation this Friday, May 15, 2020, between 3 pm and 4 pm and follow us on @Adgully for further updates.