#TwitterChat: Growing the Sports Ecosystem in the New Normal – Are you Game?

While competitive sports haven’t got much traction in India, Cricket is a religion in the country. India might be lacking in the sports culture that is seen in the West or even neighbouring China, the Government’s Khelo India is an encouraging move in the direction of inculcating a love for and participation in various sports activities right from the school level.

While cricket might be the de facto national sports of India, Hockey is national pride and every win makes Indians go “Chak De! India”. Football is extremely popular in certain pockets in the country – even more than cricket, especially in the North East, West Bengal, Kerala and Goa. Tennis and Badminton are also seeing a growing band of followers. Kabaddi, Wrestling and Boxing are also picking up in a big way.

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But undoubtedly it is cricket that rules the hearts and minds of Indians, where legends like Sunil Gavaskar, Kapil Dev, Sachin Tendulkar, Sourav Ganguly, MS Dhoni are treated as gods.

With the onset of the COVID-19 pandemic earlier this year, sporting activity came to stand still globally. But, with various stages of unlock across the globe, players are returning to the field and we have seen tournaments in Football, Cricket and Tennis being held in various countries. For India, the Indian Premier League (IPL) has sounded the bugle for the return of live sports.

The sports ecosystem includes not just the players and teams, but also brands and advertisers who invest in it and support it, the media platforms that give it coverage and mileage, and the legion of fans that fuel a great merchandising opportunity, besides keeping this ecosystem vibrant on various social media platforms.

In the latest edition of Adgully’s much appreciated #TwitterChat series, we turn the spotlight on “Growing the Sports Ecosystem in the New Normal”.

An elite panel of leading names in the sports business in India today will join in the discussions, which will take place on Friday, September 25, 2020 between 3 pm and 4 pm.

Do not miss out on the opportunity to be a part of this engaging discussion and keep following @adgully on Twitter for more details.


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