#TwitterChat: Hoichoi’s Vishnu Mohta on how to win the regional battle on OTT
Study after study have showcased how content is the mainstay of OTT platforms. As per a report by PwC, Netflix is expected to invest Rs 500 crore – Rs 600 crore per year in original content in India. Similarly, in early 2018, Amazon announced that it would be investing about Rs 2,000 crore on original content in India. Local players such as Hotstar and Voot have also upped their content game, besides having access to their respective parent companies’ extensive regional and local content library.
From catch-up shows to short format web series to long form Originals like ‘Delhi Crime’ – content on OTT platforms is fast evolving. With young Indians, under 35 years of age, accounting for 89 per cent of the total Indian OTT video content platform users (as per Counterpoint Research survey), creating content that gets traction has become all the more challenging.
Adgully, in its continuing series of Twitter Chats with industry leaders, will dwell on ‘The appetite for regional content in India’.
Sharing his insights on the topic as well as interacting with the Twitter audience this week will be Vishnu Mohta, Executive Director, SVF Entertainment; Co-Founder, hoichoi. Mohta joined SVF Entertainment in 2007 as Head of Digital Cinema Business. After making it the largest player in West Bengal and fourth largest network in India within a year of operations, Mohta now heads the New Media division of SVF Entertainment. He just launched its first venture, hoichoi, the one-stop destination for Bengali entertainment – showcasing Originals (in the form of web series, films and shorts), Movies and free Music Streaming, targeting Bengalis in India and the Bengali diaspora.
The #TwitterChat will take place on Wednesday, June 26, 2019, between 3 pm and 4 pm on Adgully’s Twitter handle – @adgully.