#Twitterchat: How Dating and Matrimony Apps are changing the way we meet people

Dating and matchmaking as a concept has evolved tremendously in India. The growing digitisation in India and growth of technology has only facilitated people’s need for companionship.

Where at one time the West was ahead of the Indian market and the matchmaking ecosystem flourished there, India quickly became an extremely important market for the Dating and Matrimony giants.

The online dating industry in India is worth ₹2,934 crore and the country is only behind the US and China. The matchmaking industry, however, is much older than the new age dating apps. Estimated at ₹1,917 crore, the matchmaking players have grown tremendously in terms of users.

In 2020, the entire digital ecosystem saw tremendous disruption and growth. Dating & Matrimony websites made the most of people being restricted to their homes and increased their drive to acquire new users. Social distancing and the lockdown resulted in the need to meet new people in newer ways in the new normal. This ecosystem also saw trends like "lockdown buddies" and the players in the market evolved with the needs of the consumers.

As we move into 2021, it has become important to turn the focus on this ecosystem. What were the challenges and opportunities that this market faced in 2020? In which markets within India have these apps seen the most traction? The profile of the TG using these apps, as well as strengthening the safety and trust factor, and what does 2021 look like for this ecosystem?

Addressing the various facets of the dating ecosystem, Adgully’s much appreciated property, #TwitterChat, will put the spotlight on ‘Are Dating and Matrimony Apps Changing The Way We Meet People?’

Joining in the discussion will be:

Shreya Shively, Chief Revenue Officer at TTT (@shreyashively)

Ravi Mittal, Founder & CEO of QuackQuack (@ravemittal)

Anukool Kumar, Marketing Director, OkCupid (@okcupidIndia)

Rajasekar KS, GM - Marketing at Matrimony.com (@rajasekarks_)

Arnab Mitra, Managing Director, LIQVD ASIA (@aurnobmitro)

Date: Friday, January 15, 2021

Time: 3 pm to 4 pm

To join in this discussion, follow us on @adgully on Twitter and watch this space for more updates.


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