#TwitterChat: How Influencer Marketing is giving a boost to new age brands in India
The COVID pandemic has severely disrupted business across the world, however, these tough times have not deterred brands from continuing to create engagement with their consumers. With most media platforms witnessing a slowdown, brand activity saw a tremendous growth on digital platforms.
Even as well-established brands continued their marketing and advertising activities through various routes, news age brands, too, have been seeing great traction during this period. Mostly digital natives, new age brands have been involving social media influencers to create engagement and relevance during times of lockdown and social distancing.
It is an interesting study in successful use of influencer marketing by the new age brands. It is this aspect that will be highlighted in Adgully’s premier property, #TwitterChat, this week as part of the discussions on ‘How is Influencer Marketing helping new age brands grow in India?’
This discussion will take place on Friday, October 30, 2020 between 3 pm and 4 pm.
Joining the discussion :-
Rohit Sakunia - Co-Founder & CBO, Art-E Mediatech (@rohitsakunia)
Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide (@unmisha)
Sagar Pushp, Co-Founder & CEO, ClanConnect.ai (@captainsagar)
Aarushi Sethi, Director, Pollen (@AaruSethiSays)
Follow @adgully on Twitter and watch this space on details of the discussion.