Effective, transparent and concise communication is the need of the hour during the global COVID-19 crisis – be it for spreading awareness, in giving instructions, assuring people, or avoiding panic reactions. Companies and brands have had to continue their communication with their stakeholders and customers even though the communication channels have been fewer.

The Role of Public Relations has been bigger than ever, which helps in providing communication solutions amidst a humanitarian crisis like the pandemic. Along with larger PR agencies, even the newer agencies are upping their game and are growing at a fast pace along with taking care of the communication requirements of the clients.

Also read:
#TwitterChat: Keeping communications relevant in a new normal forced by COVID-19

While we have already discussed ‘Power of PR During Crisis’ in an earlier #TwitterChat episode, where the leading communications experts discussed the role of Public Relations especially in an unprecedented global crisis such as COVID-19, Adgully now turns the focus on ‘How new age PR agencies are carving a robust edge in COVID-19 times’.

This episode of #TwitterChat will see leading practitioners chart the future roadmap for the new age PR agencies, how they have been building up a competitive edge, ways to keep business plans robust and adaptive, meeting the expectations of the evolving clients as well as consumers and much more.

Joining the discussions will be:

Sandeep Rao, CEO, One Source (@Husband_Diaries) – Moderator

Indrajit Ghosh, Global Head – Marketing Communication & Design, Rebel Foods (@indrajitghosh89)

Vishaal Shah, Co-Founder, Moe’s Art (@vishaal82)

Komal Lath, Founder, Tute Consult (@Komall)

Abhilasha Padhy, Co-Founder and Jt. Managing Director, 80db communication (@abhilashapadhy)

Faiza Kapoor, Director, Mondial Kommunications (@faizahuq)

The #TwitterChat will be held on Friday, June 26, 2020 between 3 pm and 4 pm.

Watch this space and follow @adgully on Twitter for further updates.

Read More 

Why brands shouldn’t ignore the power of conversational content

#TwitterChat: Gauging Influencer-Brand collaborations during times of COVID-19

Startup pivot – Never let a good crisis go to waste