#TwitterChat: IPL – The Perfect Shot In The Arm For Fantasy Sports?

The pandemic and the subsequent lockdown have been a dull and depressing time for everyone and every sector not only emotionally but also financially. The market sentiments have remained low during the first half of the year, however with the passing of time, people have adjusted to the ‘new normal’, and are beginning to accept that a lot of things are never going back to normal. But, the show must go on and slowly sentiments in the country are on the rise.

One of the biggest factors for this has been the festive season and start of India’s collective passion – Cricket, with the Indian Premier League (IPL) set to begin in a few days. With September 19 as the kickoff date for IPL, which will see Mumbai Indians and Chennai Super Kings taking on each other in the opening match, the nation is pumped to finally see their favourite sport live on TV.

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The IPL is the biggest sporting event in the country and we all know about the kind of views and advertiser investment that is expected from the tournament. This year, the IPL is really being seen as one of the main boosters for as economy that is in decline.

One such sector that really sees a pull during the IPL is Fantasy Sports. With sports on halt for a prolonged period of time, even the Fantasy Sports category didn’t really see much action during the first half of the year. Now, the IPL is definitely expected to turn this around and not only have a positive impact on this category, but also lift the spirits of the people who enjoy both the IPL and Fantasy Sports.

To take a deep dive into the realm of Fantasy Sports, Adgully is back with its much appreciated marquee property – #TwitterChat – which will turn the spotlight on ‘IPL – The Perfect Shot In The Arm For Fantasy Sports?’

The Twitter discussion will take place today, September 11, 2020, from 3 pm to 4 pm, with some leading industry stalwarts providing key insights on the functioning of the Fantasy Sports category during the pandemic and beyond, the boost from IPL and their expectations from the tournament.

Joining the discussion are:- 

Dr. Ranjit Nair, CEO & Founder, Germin8 (Moderator) (@ranjitrnair) 

Deepak Gullapalli, Founder and CEO, Head Digital Works (@weRcricket) 

Mitesh Gangar, Co-Founder, Playerzpot (@gangarmitesh) 

Amit Purohit, Founder, Fantasy Akhada (@purohita87) 

Saurabh Jha, Founder, Playing11 (@playing11app) 

Amrit Mathur, Strategic Advisor, Federation of Indian Fantasy Sports (@AmritMathur1) 

Rahul Nagar, AVP - Business, Paytm First Games (@rahulnagar87)

Saurabh Jha, Founder, Playing11 (@Playing11app) 

Catch the conversation today from 3pm to 4pm on Twitter and follow this space and @adgully for further updates

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@adgully

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