#TwitterChat: Is your marketing strategy giving you the maximum ROI?

As per various industry reports, the global Marketing Analytics market is expected to see wide-ranging growth over the next few years. Valued at $2.09 billion in 2017, industry reports peg this market to grow at a CAGR of 13.17 per cent between 2018 and 2023, to reach a value of $4.4 million by 2023.

While Marketing Analytics has been used to gauge the impact of marketing activities, maximise ROI as well as identifying the areas of improvement through various measurement tools and analysis of data and metrics, this field has assumed even more significance in these challenging times, where brands and marketers want to have sharper focus and increase efficiencies.

Also read: #TwitterChat: Rebranding till you get it right

With growing shift to digital, the various channels used by marketers, such as Online Marketing, E-mail Marketing, Content Marketing, and Social-Media Marketing also fall under the ambit of Marketing Analytics today. Hence, it has become imperative to understand how consumers interact with such channels and whether they are giving the expected efficiencies in the marketing strategy.

Adgully’s flagship #TwitterChat property, in its latest edition, will turn the spotlight on ‘Leveraging Marketing Analytics – driving efficiencies in challenging times’. Measuring marketing effectiveness is a highly specialised field. Yet, do marketers really have a grasp of the latest developments in this field? Identifying the different Attribution Models for marketers; Making the most of Marketing Analytics tools; What are the metrics required; and much more will be discussed by our elite panel. Joining the discussion will be:

Tanushree Radhakrishnan, COO, LIQVD Asia (@tanushree_rk) - Moderator

Vishal Rupani, CEO, mCanvas (@vishalrupani)

Hiren Shah, Founder & Chairman, Vertoz (@hirenhshah)

Benedict Hayes, Executive Director & Joint MD, Ethinos Digital Marketing (@benboombastic)

Sunny Nagpal, Co-founder & Managing Director APAC, Httpool (@TheSunnyNagpal) 

Anubhav Sharma, Founder & CEO, SYNCMEDIA (@AnubhavSharma)

Join us for this important and insightful discussion on Friday, July 24, 2020, from 3 pm to 4 pm on Twitter. Follow @adgully for further updates.