#TwitterChat: Mahendra Sharma to decode what Bharat watches on OTT

That there are many Indias within one country is a known fact. Often the Urban and Rural divide is termed as India Vs Bharat and there are several differences in terms of aspirations, income levels, preferences as well as media consumption habits. 

While the Urban-Rural viewership patterns in television are well mapped, the media consumption habits of viewers in Tier 2-3 and rural markets – especially in the OTT space – is an evolving area. 

Adgully will delve into this area in its #TwitterChat with Mahendra Sharma, CEO, Matrubharti, who will throw light on ‘Serving the demand for entertainment in Bharat’. The #TwitterChat is taking place today, August 2, 2019 between 3 pm and 4 pm on Adgully’s Twitter handle: @adgully.

Read more: Digital will always be the favoured medium for OTT marketing: Abhishek Joshi


Matrubharti is a vernacular content community of Indian languages. Language lovers connect here, share poems and stories and interact with community. 

Set up in February 2015, Matrubharti started as a self publishing platform for regional content creators, the idea was to unite the native literature writers. The goal was to create immense content to celebrate Indian context and culture, filling the gap against English language on Indian Internet. 

Mahendra Sharma decided to leave the security of a regular job and decided to turn entrepreneur in 2007 with his venture Sharma Infoway, a software and IT solutions provider company. A little over three years later he co-founded NicheTech Computer Solutions, before setting up Matrubharti. 

Sharma believes that India is all about surprises and selflessness of Indians. He adds, “If numbers are to be believed, in the coming few years Indian Internet would be full of Indian languages and literature with our own version of social networks, chat platforms, bots and robots speaking Hindi, Gujarati, Marathi, Malayalam and so on.”


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