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#TwitterChat: Shemaroo’s Kranti Gada on diversifying OTT content portfolio

While everyone believes that digital natives are the core audience for OTT platforms, Shemaroo Entertainment treats the OTT platform merely as a tool to serve content to a larger audience in a more direct way. With an unbeatable movie library, Shemaroo Entertainment ventured into devotional content, Gujarati content, Marathi content, short films, and segmented their vast Bollywood offerings into more simple categories. Thus, their OTT platform ShemarooMe has truly become one of the most expansive and diverse host of content to cater to the broadest audience base. With a content library that is constantly expanding and a sharp digital strategy, Adgully joins Kranti Gada, COO, Shemaroo Entertainment, in conversation about their growth strategy, content strategy and perspective on the viewing habits of the Indian consumer.

The #TwitterChat will take place on Friday, July 5, 2019 between 3 pm and 4 pm on Adgully’s Twitter handle – @adgully.

Kranti Gada has pioneered and set up Shemaroo Entertainment’s mobile business and played a key role in the company’s early adoption of digital platforms. She heads the revenue function of the company to drive extensive and sustainable growth, and is responsible for digital media, DTH and international business verticals. She was instrumental in incubating the company’s expansion into the DTH segment. She is also responsible for introducing the Filmy Gaane segment to Shemaroo Entertainment’s list of offerings.

To be a part of this conversation, you can follow the Twitter handles @adgully and @TweekingAround. If you have a burning question, feel free to drop us a query on social media. Adgully’s weekly Twitter Chats have been featuring some of the leading names in the online video space who have highlighted various aspects of the business.


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