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#TwitterChat: Solving the OTT content conundrum with Rajnish Lall

Study after study have showcased how content is the mainstay of OTT platforms. As per a report by PwC, Netflix is expected to invest Rs 500 crore – Rs 600 crore per year in original content in India. Similarly, in early 2018, Amazon announced that it would be investing about Rs 2,000 crore on original content in India. Local players such as Hotstar and Voot hae also upped their content game, besides having access to their respective parent companies’ extensive regional and local content library. 

From catch-up shows to short format web series to long form Originals like ‘Delhi Crime’ – content on OTT platforms is fast evolving. With young Indians, under 35 years of age, accounting for 89 per cent of the total Indian OTT video content platform users (as per Counterpoint Research survey), creating content that gets traction has become all the more challenging. 

Read More: Jigsaw Pictures launches their first web series Thinkistan

Adgully, in its continuing series of Twitter chats with industry leaders, will dwell on ‘How content preferences of Indian audiences have evolved in the recent years’

Sharing his insights on the topic as well as interacting with the Twitter audience this week will be Rajnish Lall, Founder & Creative Producer of Jigsaw Pictures. Lall comes from a non-production background and had a cumulative corporate work experience of over 12 years spread across advertising agencies (Clarion, Contract and Bates), apart from being the Marketing Head of youth channel B4U Music. Over 13 years ago, he started out on his own venture, Jigsaw Pictures, buoyed by the critical acclaim received by his short film. 

The #TwitterChat will take place on Wednesday, June 26, 2019, between 3 pm and 4 pm on Adgully’s Twitter handle – @adgully

To be a part of this conversation, you can follow the Twitter handles @adgully and @LallRajnish. If you have a burning question, feel free to drop us a query on social media.


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