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#TwitterChat: The changing game of Social Media Engagement

It has become difficult to imagine a life without social media today. From the moment we wake up to the time we wrap up the day, we are constantly checking our screens, commenting, posting, connecting, debating and perhaps even trolling in the digital space. Moreover, the global pandemic and lockdown exacerbated the transition to digital. According to Digital 2020 October Global Statshot Report, there were 4.14 billion social media users as of October 2020.

Businesses, celebrities, influencers – all have started engaging more and more with the public via social media and they are keenly followed. The platforms available today are many – Facebook, Twitter, Reddit, Instagram, LinkedIn – and most often the influencers are present n multiple platforms.

With the growing use and keen scrutiny, any faux pas is instantly picked up and often amplified to some very unpleasant consequences. There have been several instances in recent times when celebrities and even businesses have faltered in their social media communication and have been at the receiving end of flak from the public. #Boycott*anything* has become the norm every time someone does, comments or posts something unpalatable to the people.

In the very recent times we have seen harsh exchanges on social media – be it the Capitol Hill Rights in the US, the astonishing jump in Gamestop’s stock price or global celebrities highlighting the Farmers’ Protests in the outskirts of Delhi. Sharp divisions arise as public tolerance has become wafer thin.

All this brings to the fore an important issue – understanding the new norms for social media engagement. The entire game has changed today, but how prepared are our businesses, celebrities and influencers? In today’s highly hyper-sensitive times, what are the new set of Do’s and Don’ts that one needs to keep in mind? How to counter any severe backlash on social media?

Adgully’s weekly flagship property, #TwitterChat, will turn the spotlight on ‘The New Do’s and Don’ts of Social Media Engagement’ in its latest edition, which will take place on Friday, February 5, 2021, between 3 pm and 4 pm.

Joining in the discussions will be:

Abhinav Srivastava, COO, SPAG Asia & DYellow Elephant

Indu Sharma, Head - Corporate Communications, Reckitt Benckiser Health

Shahnaz Jain, National Digital Lead, Archetype India

Manish Kumar, CEO, Digiosmosis

Megha Ahuja, Group Director, Brand Communications, Gozoop

Prachi Bali, National Head - Client Partnerships & Business Head- North, FoxyMoron

Tejal Daftary, Founder, Alphabet Media

Vishal Mehra, Digital Head - North, DDB Mudra Group

Follow @adgully on Twitter for more details.

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