#TwitterChat: The PR strategies that work during times of crisis

A major role of Public Relations is to handle a crisis situation for clients. But what happens during a crisis that envelops the entire world and leaves no sector or industry untouched? What happens when the very safety of mankind is at peril? What happens when the global economy enters recession? How equipped is the communications industry during times like these?

The COVID-19 pandemic has thrown the whole world into disarray. Businesses are struggling as entire countries have come to a standstill due to government-imposed lockdowns and quarantines. Brand activities have taken a backseat in the war against the Coronavirus.

In such market conditions, how is the Public Relations industry fighting back? What are the key challenges that this business is facing? With clients, stakeholders as well as consumers confined to their homes, what communications roadblocks are emerging? How are they strategising to be the brand custodians amid the COVID-19 crisis? What new work processes will emerge once the crisis period is over? What does the world of PR look like in the future?

Questions are many, and to tackle each one of them will be an eminent panel of industry experts on Adgully’s #TwitterChat industry initiative. To be held on Friday, April 3, 2020, between 3 pm and 4 pm, the #TwitterChat this week will deep dive into ‘Power of PR During Times of Crisis’.

Our panellists include:

Aman Dhall, Head of Corporate Communications, Policy Bazaar (Moderator)

Arwa Husain, Director, Adfactors PR

Kiran Ray Chaudhary, Co-founder & Joint MD, 80db communications

Madhavi Jha, Chief Communications Officer, Cairn Oil and Gas

Sujit Patil, Vice President and Head, Corporate Brand Communications, Godrej Industries

Valerie Pinto, CEO, Weber Shandwick

Watch out or more details and follow @adgully on Twitter for the latest information regarding our #TwitterChat.

Also Read:

#TwitterChat: Be your own captain & steer your ship – experts to young leaders

Isolated, but not insulated: How creative honchos are making the most of WFH