#TwitterChat: What ails the pitch process in India’s ad world?
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in the industry. Several top ad honchos have voiced some strong opinions about the pitch process and have called for better streamlining of the entire ecosystem.
As revealed in our continuous discussions with the industry leaders, there are several pain points that need to be addressed, most notable pitch fees, idea shopping by clients, exploitation, unscientific approach and much more.
In a bid to open up the floor to the entire industry, led by some leading names in Indian advertising, Adgully is organising a special edition of #TwitterChat on #PitchPains. The objective is to get the ad fraternity to put all the issues on the table, discuss the pain points threadbare and suggest solutions that will lead to stronger client-agency relationships and build greater trust.
We would like to invite the entire Indian advertising industry to join our esteemed Twitter panellists in the discussions and provide their free and frank inputs:
Naresh Gupta, CSO and Managing Partner, Bang In The Middle
Ashok Lalla, Independent Digital Business Advisor
B Krishna Rao, Senior Category Head – Marketing, Parle Products
Anjali Malthankar, National Strategy Director, Tonic Worldwide
Sanil Jain, Co-founder, CupShup