Tyroo launches first product ads for App developers at MWC Barcelona

Tyroo, the largest mobile ad-tech platform in India with presence in other Asian countries today announced the launch of first of its kind Native Product Ads for app developers at Mobile World Congress, Barcelona, 2015 . Tyroo’s product currently available on Android will enable constant monetization for app developers through transactional advertisers (E-commerce and mobile first businesses).

Product ads will appear natively in an application with product recommendation for consumers targeted through millions of data points.  The ads enriched with native design will enable the consumer to experience shopping within their favorite applications; leading to high yield and increase in time spent for app developers.

Speaking on the launch Siddharth Puri, CEO, Tyroo said “In-App Products Ads analyzes Tyroo’s big data engine to pre-target, target and re-engage user basis data points being captured from various data partners such as Telcos / Advertiser CRM etc. on mobile devices thereby providing transacting consumers to Tyroo’s advertisers and a constant high yielding product ads to In-App developers.”

The benefits of Native Product Ads for publishers and app developers are many-fold. App developers will benefit from curated product feeds, programmatic solution, strategic placements of ads, 100 % fill rate, 25 % increase in user engagement and 2X lift in eCPM.

Native Product Ads would also benefit an advertiser with sustained revenue growth, big data recommendation engine, auction engine for bid at SKU level, product discovery across distributed platforms, 25 % increase in user engagement, integration API for bidding, reporting at product/category level and customer acquisition for focused categories.

With the launch of Native Product Ads, Tyroo aims to drive over 100MN transacting customers through publisher partners and innovative native product ad platform in the next 2 years. Tyroo will soon be announcing the launch of IOS and Windows version of the product.

“We have been committed to drive large scale performance for our advertisers through data, product ads, video and affiliate through our AdTech platforms on mobile. Product Ads for app developers is a big step towards this commitment. A product of this nature launched by an Indian company goes a long way to prove the potential held by Adtech players in India.” added Manish Vij, Founder & CEO, SVG Media.


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