Tyroo Media on a magical ride; partners with MediaMind
Speaking on the partnership, Nitin Chowdhary, Business Head India, Tyroo Media said ' "We aim to provide the best in class capabilities to advertisers to reach their target audience and engage them effectively so as to maximize brand recall. MediaMind, with its proven expertise in rich media formats, is an ideal partner for us in this quest. The growth of bandwidth is leading to increased use of formats such as video and rich media. Brand advertisers on the Tyroo Network now leverage these formats to create a far more enriching brand experience for the consumer. VooDoo, jointly developed by Tyroo and MediaMind, is a high engagement ad format that leverages video and social media to create a unique brand experience for the consumer. I look forward to many such innovations that harness our combined capabilities"
"Tyroo is one of India's largest horizontal ad networks. Their tremendous reach and experience of working with advertisers and publishers in the Indian eco-system makes them an ideal partner to showcase our rich media capabilities. We are proud to have worked with them to create VooDoo to provide a high engagement ad format to brand advertisers. We look forward to working with Tyroo to bring more exciting innovations to the digital media space in India." added Raghu Seelamsetty, MediaMind.
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