U.S. Polo Assn Kids narrates an emotional story through the Game of Polo

U.S. Polo Assn. celebrates the tradition and lifestyle of Polo by denoting the spirit of the game and aims to capture authenticity, camaraderie, passion and competitiveness. These elements reflect truly and strongly in the kids wear collection too. In its newly launched TVC, U.S. Polo Assn aims to highlight one of its true elements – camaraderie. Camaraderie is typically displayed between the players, but the brand shows a special bond between a boy and his polo pony.

The TVC opens with a young boy, who is thrilled to be introduced to his Polo Pony on the first day of his training. It captures the true essence of the journey of this young boy from the first day of his training to his first official game. Over time, he develops a unique bond with his Polo Pony, based on respect and endearment.

The film that lasts for about 30 to 75 seconds will be showcased on TV, Youtube and other social media channels and has been conceptualised collaboratively by Lowe Lintas and U.S. Polo Assn with an intent to create brand presence and instil right values of the game in young polo enthusiasts.

Commenting on the launch of the campaign, Alok Dubey, CEO, Arvind Lifestyle Brands said, ‘U.S. Polo Assn Kids is one of the fastest growing brands in the kids wear market in India. The brand amidst all its competition has always stood out with values of camaraderie, genuineness, and traditions associated with the genuine spirit of polo and believes in children, growing up with these values. We believe in starting young! This first kid’s television commercial reinforces the brand thought of ‘Start Young’ which appeals to the veracious side of both kids and parents. Not only does the bond between the boy and his pony weave brand principles of camaraderie, dedication and compassion but also creates an inspiring watch for the audience thereby increasing brand awareness and carving a niche in a market of many players.’

Rajesh Ramaswamy, Executive Director, Lowe Lintas said, ‘The bond between a player and the horse is extremely special. In this commercial we extend ‘The genuine spirit of polo’ to US POLO ASSN KIDS by showing the journey of a young polo player. And the lessons he learns that are beyond just the game.

Hari Krishnan, President, Lowe Lintas said, ‘US Polo Assn has created an entirely different category within fashion in India and has always been based on the ‘True spirit of Polo, celebrating the camaraderie, traditions and lifestyle surrounding the game. This particular campaign takes forward the same tradition and camaraderie in the context of a junior polo player and the special bond he shares with his team mate – his horse.’

Credits:  

Client: U.S. POLO ASSN. (KIDS)

Agency: Lowe Lintas

Production house: Mind blowing production, Javed Aboobaker

Director: Rajesh Ramaswamy

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