Uber assigns media mandate to Madison World
Madison World has bagged the media duties of cab aggregator Uber. The win comes on the back of a multi-agency pitch. As per industry sources, the account size is estimated to be Rs 100 crore.
MEC is the incumbent media agency on the account.
Recently, Taproot Dentsu was assigned the creative duties of Uber, while Publicis Media was brought on board as the digital agency.