UCWeb appoints Cheil India as AoR for social media duties
Cheil India has been appointed as the social media agency for UCWeb India, an Alibaba mobile business group company.
UCWeb is a leading provider of mobile internet software technology and services. Its international product portfolio includes a mobile browsing service (UC Browser), app and game distribution platforms (9Apps), a mobile traffic platform (UC Union), among others. UC Browser, the flagship product from UCWeb, is India’s most used mobile browser with over 55 per cent market share as of April 2016. It is also the world’s No. 2 and Asia’s No. 1 mobile browser. Cheil will handle social media duties for UC Browser in India.
Constantin Wu, Head of Marketing, UCWeb India, said, “We are delighted to have Cheil as our social media agency for UC Browser. This is the first time we are going to work with a social media partner and are really excited about it. As UC Browser continues to grow rapidly in India market, we needed someone to further accelerate our growth and found the right partner in Cheil, as they displayed deep understanding of our product, user insights and has proven capability in managing small to large social media campaigns.”
Commenting on the win Shiv Sethuraman, Group President South-West Asia, and Sanjeev Jasani, Head Digital, Cheil India, said, “Mobile browser apps have been steadily evolving and are now able to offer as many features as their desktop counterparts. UC Browser has pushed the boundaries and come up with a dazzling product that’s not just fast and loads quickly, but also has a lot of useful features built in. We at Cheil are proud to associate with a brand like UC Browser that is constantly innovating.”