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Uday Sodhi joins Adgully in a #TwitterChat on the Road Ahead for Indian OTT

The Indian OTT ecosystem has reached a tipping point with over 15 players in this space competing for the same audience’s eyeballs and wallets. Innovation is the rule of thumb in this competitive market and only the best will survive going forward the next few years.

The Indian OTT market is unlike any other in the sense that there is a wide breadth of content that viewers have an appetite for. Cultural diversity has led to diversity in tastes and even niche content offerings such as Korean, German and Spanish still have sizeable market to cater too.

As consumer consumption becomes increasingly platform agnostic the adage ‘content is king’ invariably becomes word of law for OTT players. To understand, what makes an OTT platform stand out from the crowd Adgully has organized a Twitter Chat on the subject 'The Road ahead for Indian OTT' that will comprehensively cover issues such as regulation, business models, original content, urban vs rural audience and factors that will impact the growth of OTT players in the next decade.

To provide this insight joining us for this chat will be Uday Sodhi, Head – Digital, Sony Pictures Networks India (SPNI) who heads SonyLIV and has to contend with these challenges every day.

You can join the conversation and ask your burning questions directly to Mr. Sodhi on Friday, 24th May 2019 by following us on our Twitter handle @Adgully and following him on his Twitter handle @Uday. The conversation will be at 3 P.M and will be followed by a very special announcement Mr. Sodhi that will shake the foundations of the media & entertainment industry.

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