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UEFA EURO 2020 attracts 58 million viewers in India for the first 50 matches

The UEFA EURO 2020 continued to captivate audiences across India with 58 million viewers tuning in to Sony Pictures Sports Network (SPSN) to watch the entire coverage of the first 50 matches of the tournament from 11th June to 9th July 2021. This period includes all matches up to the end of the Semi-Final stage. (TG: CS 2+, All India U+R, Cumulative reach of LIVE matches +wraparound shows+ highlights+ repeats on SPSN) 

Key highlights 

The LIVE telecast of the two Semi-Final matches of Euro 2020 were cumulatively watched  by 4.3 million viewers (TG: CS 2+, All India U+R) 

▪ Average Impressions for the Euro 2020 Semi-Finals are more than double than that  of the Euro 2016 Semi-Finals (TG: CS 2+, All India U+R) 

The Hindi feed for Live matches has been watched by 16.5 million viewers across the  country (TG: CS 2+, All India U+R) 

The Malayalam and Bengali feed for LIVE matches on Sony SIX/SIX HD have been watched  by 8.6 million viewers across Kerala and West Bengal (TG: CS 2+, Kerala and WB U+R) 

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