Ulric de Varens India assigns digital duties to MindShift Interactive

MindShift Interactive, an Insightful Digital Outreach agency wins the digital mandate for Ulric de Varens, a French perfume company, for their Indian marketing efforts for the Yamaha Fascino Miss Diva Miss Universe India 2016 pageant. Ulric de Varens is a French marketing company founded in 1983 by Ulric Viellard that develops creative and original perfume offerings with an emphasis on fun at affordable prices. Ulric de Varens India is currently distributed and marketed through Baccarose Perfumes & Beauty Products Pvt Ltd.

The mandate for MindShift Interactive is to highlight Ulric de Varens’s association as the fragrance partner of Yamaha Fascino Miss Diva Miss Universe 2016, whilst also highlighting the key product range available in India. Miss Diva is a one of its kind endeavor which envisions to put forth the best of Indian beauty and talent consequently revolutionizing the definition of personality, elegance and grandeur. The winner proudly represents India at the coveted Miss Universe pageant.

The varied products offered by UDV shall be highlighted through an engaging campaign, focusing on a visual story through digital photo shoots and videos which build on the association between Ulric de Varens and the finalists for Yamaha Fascino Miss Diva Miss Universe India 2016. The brand would leverage its digital outreach through social media, digital advertising, influencers and rich media content.

Commenting on the win Zafar Rais, CEO, MindShift Interactive added here, “Ulric de Varens adds another feather in our cap towards our growing portfolio of lifestyle and beauty brands. With our recently launched MindShift Studios, we hope to amplify content for the brand leveraging skilled photographers and able digital influencers, to tell the story of Ulric de Varens fragrance collection and its perfect fitment with Yamaha Fascino Miss Diva Miss Universe India 2016.”

Speaking on the occasion Mr Biju Anthony, General Manager, Intercraft Trading, “We loved the approach shared by MindShift Interactive, and they were perfectly in line with the vision we have for UDV in India. Their ability to decode the brief and highlight out association with Yamaha Fascino Miss Diva Miss Universe India 2016 in a strategic manner promises to help us create a stronger foothold in the Indian market and we are excited about our foray into digital.”